TIBCO and Citrix (Draft)

How to communicate about our relationship

Overview

TIBCO has combined with Citrix. The combination brings together Citrix’s secure digital workspace and application delivery suite with TIBCO’s real-time intelligent data and analytics capabilities to empower customers and users with the secure application and information access and insights they need to accelerate digital transformation and navigate the hybrid workplace.

This guidance here is primarily for Citrix employees and vendors creating Citrix materials that cover or discuss TIBCO and its products, and will help you understand how to communicate about the relationship of our two organizations.

If you have additional questions, send us a message.

TIBCO employees or vendors creating TIBCO materials mentioning or covering the relationship should reach out to the TIBCO creative team for guidance.

Getting started

Before you create communications on behalf of Citrix about TIBCO, it’s important to understand which branding to use and how to do it in a way that makes our relationship clear. Follow these principles so our customers are always clear about whom they are engaging and how to take the next appropriate action.

  1. Always use the Citrix brand, the TIBCO logo with the subtext attribution, or the cobranded lockup. Even when communicating about TIBCO, you’re doing so on behalf of Citrix. This means the Citrix brand should always be present.
  2. Always keep the audience in mind. When talking to Citrix customers, help them understand why you’re communicating about TIBCO. When talking to TIBCO customers, help them understand what it means for them that TIBCO is now part of Citrix. The relationship messaging below gives you language for both audiences.
This version of the TIBCO logo with the attribution subtext will be the version used in most cases.
Use the cobrand version that incorporates both logos only when investors or the market is the primary audience, and not customers or prospects interested in specific products; or when the communication is primarily about the merger or relationship of the two companies.

Messaging

How to talk about our relationship with TIBCO

In July 2022, Citrix and TIBCO officially merged into a single entity. Citrix and TIBCO provide complementary solutions that help people work in the most efficient and effective way possible, whether in the office, on the road, or at home. The combination brings together Citrix’s secure digital workspace and application delivery suite with TIBCO’s real-time intelligent data and analytics capabilities to empower customers and users with the secure application and information access and insights they need to accelerate digital transformation and navigate the hybrid workplace.

TIBCO technology is not yet integrated into Citrix Workspace. Today, customers can purchase standalone TIBCO solutions and can deliver them through Citrix Workspace—just like they would with any other SaaS application.

We are currently working on massaging guidance and will publish guidance on that as soon as it is ready. If you need immediate assistance on messaging, please let us know.

Do’s and dont’s

Creative guidance for designing your materials.

Use a Citrix template, and treat TIBCO as content.
Copy and visuals make it clear that the communication is from Citrix about TIBCO. In Citrix materials, mention of TIBCO should primarily be handled as content.
Don’t add the TIBCO logo to a Citrix template.
Write out the TIBCO name instead of using the logo.
Don’t use the TIBCO logo to brand Citrix materials.
In customer-facing materials, use only the Citrix identity.
Don’t combine brand identities unless the the subject is merger itself.

Tibco Materials

In most cases, Citrix employees should not be creating TIBCO-branded assets or materials. As stated above, mention of TIBCO or its products should be handled as content within Citrix-branded communications. For TIBCO materials please contact NAME –

If you are working on a project that you feel is an exception to this, please feel free to contact us to have your initiative evaluated.