Writing style

Writing style

Bringing clarity and consistency to everything we write and say

How to use this guide
Our writing style guide is your main resource for how to express our brand voice across every application and for every audience. It’s for everyone who expresses our brand through words, whether written or spoken.
Use it to guide your editorial decisions, choose the right tone, and adhere to our style for grammar, punctuation, and key terms. This guide should be your first reference when creating content for Citrix. However, for style issues not covered here, please refer to the following:

Microsoft Writing Style Guide

Check our guide first. If you can’t find what you need, please refer to the Microsoft Writing Style Guide.

American Heritage Dictionary

For spelling issues not covered here, please refer to the American Heritage Dictionary.

AP Stylebook

If you’re writing a press release, external announcement, or news article, please refer to the AP Stylebook.

What's new

November 8, 2020

New replacement term for “master table” in the unbiased language section.

October 26, 2020

New guidance for Wi-Fi usage in the A-Z list.

October 1, 2020

New guidance for interviewing customers and writing their stories.

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