Writing style guide
Citrix writing style guide
Bringing clarity and consistency to everything we write and say
- Citrix writing style guide
- Voice and tone
- Audiences
- A-Z list
- Grammar and usage
- Global considerations
- Unbiased language
- Blogs
- Customer stories
- Thought leadership
- Web
Overview
Welcome to our writing style guide. This is your main resource for how to express our brand voice across every application and for every audience.
Speaking in a unified voice helps us build a strong brand and make more meaningful connections. The more single-minded we are in our verbal expression, the more powerful our brand will be.
How to use this guide
Our style guide is for everyone who expresses our brand through words, whether written or spoken. Use it to guide your editorial decisions, choose the right tone, and adhere to our style for grammar, punctuation, and key terms.
This guide should be your first reference when creating content for Citrix. However, for style issues not covered here, please refer to the following:
Microsoft Writing Style Guide
Check our guide first. If you can’t find what you need, please refer to the Microsoft Writing Style Guide.
American Heritage Dictionary
For spelling issues not covered here, please refer to the American Heritage Dictionary.
AP Stylebook
If you’re writing a press release, external announcement, or news article, please refer to the AP Stylebook.
What's new
October 1, 2020
New guidance for interviewing customers and writing their stories.