Color

A rich and diverse range of colors for every expression

Our palette

Our color palette consists of five color families that work together to create a warm, personable aesthetic. Each family has six tints that you can use together to pace content and create depth.

Purple

Purple 60

HEX #452170 Click to copy RGB 69, 33, 112 Click to copy CMYK 70, 83, 0, 41 Click to copy PMS Medium Purple C Click to copy

Purple 50

HEX #691CC2 Click to copy RGB 105, 28, 194 Click to copy CMYK 62, 74, 0, 0 Click to copy PMS 266 C Click to copy

Purple 40

HEX #8F3BF2 Click to copy RGB 143, 59, 242 Click to copy CMYK 51, 61, 0, 0 Click to copy PMS 265 C Click to copy

Purple 30

HEX #AD73FA Click to copy RGB 173, 115, 250 Click to copy CMYK 37, 50, 0, 2 Click to copy PMS 2573 C Click to copy

Purple 20

HEX #CCADFF Click to copy RGB 204, 173, 255 Click to copy CMYK 28, 37, 0, 0 Click to copy PMS 2071 C Click to copy

Purple 10

HEX #E3D6FF Click to copy RGB 227, 214, 255 Click to copy CMYK 10, 13, 0, 0 Click to copy PMS 2085 C Click to copy

Blue

Blue 60

HEX #003894 Click to copy RGB 0, 56, 148 Click to copy CMYK 92, 48, 0, 23 Click to copy PMS 286 C Click to copy

Blue 50

HEX #0045DB Click to copy RGB 0, 69, 219 Click to copy CMYK 83, 37, 0, 0 Click to copy PMS 2935 C Click to copy

Blue 40

HEX #1C69F2 Click to copy RGB 28, 105, 242 Click to copy CMYK 77, 18, 0, 0 Click to copy PMS 285 C Click to copy

Blue 30

HEX #3894FF Click to copy RGB 56, 148, 255 Click to copy CMYK 62, 11, 0, 0 Click to copy PMS 2925 C Click to copy

Blue 20

HEX #7DC7FF Click to copy RGB 125, 199, 255 Click to copy CMYK 47, 4, 0, 0 Click to copy PMS 2985 C Click to copy

Blue 10

HEX #B5E3FF Click to copy RGB 181, 227, 255 Click to copy CMYK 20, 1, 0, 0 Click to copy PMS 2975 C Click to copy

Teal

Teal 60

HEX #005463 Click to copy RGB 0, 84, 99 Click to copy CMYK 100, 0, 29, 60 Click to copy PMS 3165 C Click to copy

Teal 50

HEX #05758A Click to copy RGB 5, 117, 138 Click to copy CMYK 83, 0, 24, 41 Click to copy PMS 7713 C Click to copy

Teal 40

HEX #1C9CAD Click to copy RGB 28, 156, 173 Click to copy CMYK 86, 0, 25, 10 Click to copy PMS 7711 C Click to copy

Teal 30

HEX #36C2CC Click to copy RGB 54, 194, 204 Click to copy CMYK 65, 0, 20, 0 Click to copy PMS 7466 C Click to copy

Teal 20

HEX #85E3E5 Click to copy RGB 133, 227, 229 Click to copy CMYK 43, 0, 13, 0 Click to copy PMS 318 C Click to copy

Teal 10

HEX #BDF0ED Click to copy RGB 189, 240, 237 Click to copy CMYK 17, 0, 5, 0 Click to copy PMS 317 C Click to copy

Green

Green 60

HEX #4A9912 Click to copy RGB 74, 153, 18 Click to copy CMYK 86, 0, 100, 0 Click to copy PMS 2272 C Click to copy

Green 50

HEX #61B024 Click to copy RGB 97, 176, 36 Click to copy CMYK 74, 0, 98, 0 Click to copy PMS 3529 C Click to copy

Green 40

HEX #78C736 Click to copy RGB 120, 199, 54 Click to copy CMYK 67, 0, 84, 0 Click to copy PMS 2421 C Click to copy

Green 30

HEX #8FDE6B Click to copy RGB 143, 222, 107 Click to copy CMYK 52, 0, 58, 0 Click to copy PMS 2268 C Click to copy

Green 20

HEX #ABF091 Click to copy RGB 171, 240, 145 Click to copy CMYK 33, 0, 38, 0 Click to copy PMS 2267 C Click to copy

Green 10

HEX #CFFCC7 Click to copy RGB 207, 252, 199 Click to copy CMYK 18, 0, 17, 0 Click to copy PMS 2253 C Click to copy

Yellow

Yellow 60

HEX #D69600 Click to copy RGB 214, 150, 0 Click to copy CMYK 0, 50, 100, 14 Click to copy PMS 7569 C Click to copy

Yellow 50

HEX #EBAD00 Click to copy RGB 235, 173, 0 Click to copy CMYK 0, 41, 93, 5 Click to copy PMS 7409 C Click to copy

Yellow 40

HEX #FAC91F Click to copy RGB 250, 201, 31 Click to copy CMYK 0, 27, 90, 0 Click to copy PMS 142 C Click to copy

Yellow 30

HEX #FFD652 Click to copy RGB 255, 214, 82 Click to copy CMYK 0, 20, 65, 0 Click to copy PMS 141 C Click to copy

Yellow 20

HEX #FFE385 Click to copy RGB 255, 227, 133 Click to copy CMYK 0, 14, 53, 0 Click to copy PMS 7402 C Click to copy

Yellow 10

HEX #FAF2C4 Click to copy RGB 250, 242, 196 Click to copy CMYK 0, 7, 24, 0 Click to copy PMS 4001 C Click to copy

Black & White

Rich Black

HEX #000000 Click to copy RGB 0, 0, 0 Click to copy CMYK 60, 40, 40, 100 Click to copy PMS Black 6 C Click to copy

White

HEX #FFFFFF Click to copy RGB 255, 255, 255 Click to copy CMYK 0, 0, 0, 0 Click to copy PMS Bright White Click to copy

Grays

Gray 60

HEX #555555 Click to copy RGB 85, 85, 85 Click to copy CMYK 44, 23, 20, 77 Click to copy PMS Cool Gray 11 C Click to copy

Gray 50

HEX #767676 Click to copy RGB 118, 118, 118 Click to copy CMYK 30, 14, 17, 57 Click to copy PMS Cool Gray 9 C Click to copy

Gray 40

HEX #989898 Click to copy RGB 152, 152, 152 Click to copy CMYK 20, 10, 12, 40 Click to copy PMS Cool Gray 7 C Click to copy

Gray 30

HEX #B1B1B1 Click to copy RGB 177, 177, 177 Click to copy CMYK 13, 7, 10, 27 Click to copy PMS Cool Gray 5 C Click to copy

Gray 20

HEX #C8C8C8 Click to copy RGB 200, 200, 200 Click to copy CMYK 8, 4, 7, 16 Click to copy PMS Cool Gray 3 C Click to copy

Gray 10

HEX #D9D9D9 Click to copy RGB 217, 217, 217 Click to copy CMYK 4, 1, 3, 8 Click to copy PMS Cool Gray 1 C Click to copy

Color combinations

You can combine any shade within the same family.

Things to avoid

Color combinations applied vertically
Color combinations from different color families

Help

Click a question below to see the answer.

Can I modify or substitute the colors in our palette?

No, the colors in our palette are the only approved colors. The Brand team has conducted significant testing with teams across Citrix to make sure the colors will work across every application and medium. We’ve scrutinized the values for harmony, contrast, and reproducibility. However, prior to our September launch, please let us know if there are any issues by sending us a note in the messenger (blue button in the bottom right of the site).

Can I bring the color codes from our palette into Adobe Creative Suite applications?

Yes, you can cut and paste the color codes for the digital and print color palettes. First, install the palette in the preferred Adobe app. To do this, you will need to open “Swatch Library,” select the more menu button and choose the Citrix color palette (.ase file).

Can the logo be in color?

Yes, but only under certain conditions. Please see the color usage guidance on the logo page.

Can I add the color swatch to my Adobe Library?
In order to add the swatch to your Adobe Creative Cloud Library, you will need to open the Creative Cloud Library panel (Libraries panel), click Window > Libraries, and select the Add To My Library checkbox.

Still have a question? Send us a message.