A dynamic mark celebrating the diversity and individuality of our community
Compact mark overview
Our compact mark serves as shorthand for the Citrix logo—an informal gesture and introduction to the Citrix experience. It’s a dynamic, ever-changing mark that creates a visual metaphor for a collective of individuals.
While the logo is the primary symbol of our brand, the compact mark has more flexibility and can be used in places and in proportions that the logo can’t. However, the Citrix logo (or wordmark) always must be present elsewhere in the layout or on an item when the compact mark is used.
Motion vs. static
The compact mark is primarily a motion asset, which means you should use the animated version whenever possible. In motion, the compact mark can be expressed in unlimited ways.
When the medium does not allow for a motion application—such as on merchandise or in print applications—you may use any of the 10 static versions. There is no primary static version; each is of equal importance.
When a using static mark, you must use multiple variations of the mark within each application to enforce the ideas of individuality and diversity. For example, branded merchandise, like baseball caps, should use multiple compact marks from the suite.
Clear space is the minimum amount of breathing room around our compact mark. Keep it free of graphics, text, and other marks. Clear space also defines the minimum distance from the compact mark to the edge of a digital or print layout.
The amount of the clear space is equal to the height of the “x” in the compact mark. Please follow the recommended minimum clear space to ensure maximum visibility.
For web and digital, the minimum size for our compact mark is 20 pixels high. For print, the minimum size is .125 inches (3.175 mm). To ensure legibility, do not use the compact mark smaller than the recommended minimum size.
Usage with the logo
You may use the compact mark and the logo together in a layout as long as you size and space the composition appropriately.
You can apply the compact mark as an active user interface (UI) element to help users navigate Citrix products in smart, intuitive ways. They will be available as motion graphics to signal different states in our UI.
Three-dimensional compact marks are abstract representations that add tone and depth to the Citrix visual system. They convey what our brand stands for at the highest level and are not tied to any one subject.
Our 3D compact marks are predominantly reserved for premium usage, such as special events, out-of-home communications, and above-the-fold digital applications.
3D assets should only be created by the Citrix Brand team. If you’d like to request a 3D asset, please send us a message.
The compact mark may be used in all colors of our palette:
- Five color families (30 total colors)
- Grays (6 versions)
- Black and white
Visit the color page to see all the colors. With such a wide range of colors, it’s important to follow the color usage guidelines in the following sections.
Tone on tone
When applying a light-colored compact mark on a dark-colored background or vice versa, apply a 2-step difference to ensure sufficient contrast.
Compact mark and background color combinations must stay within their respective color family.
Black and white on color
A black or white compact mark can sit on all the palette colors with the following parameters:
Black on white or white on black
Grays on black or white
Things to avoid
Click a question below to see the answer.
- Can I use the compact mark instead of the Citrix logo?
No, the Citrix logo (or wordmark) always must be present when the compact mark is used.
- Can I use the compact mark to symbolize my team or group?
No, while the compact mark acts as a visual metaphor for a group of individuals, it’s not meant to represent one specific group or team.
- Can I create my own version of the compact mark?
No, at this time, the Brand team has created one dynamic, animated mark that’s made up of 10 static versions, and these cannot be altered in any way.
Still have a question? Send us a message.