A lighthearted approach to portraying the ever-changing experience of the modern workforce
We commissioned illustrator Matt Blease to create a series of hero illustrations that give our brand system a human, whimsical touch. They communicate our ideas on the future of work with observational humor and emotional intelligence.
These illustrations are reserved for communications that represent Citrix as a whole and aren’t tied to a single product, solution, or audience. Examples include brand advertising, product-agnostic social posts, and high-profile Citrix events. The Brand team is currently evaluating all requests to ensure alignment to these parameters.
More guidance on illustration color and animation will be coming soon. Until then, please contact the Brand team with any questions.
The illustrations may be used in all colors of our palette:
- Five color families (30 total colors)
- Grays (6 versions)
- Black and white
Visit the color page to see all the colors. With such a wide range of illustration colors, it’s important to follow the color usage guidelines in the following sections.
Tone on tone
When applying an illustration on a colored background, apply a 2-step difference to ensure sufficient contrast.
Illustrations and background color combinations must stay within their respective color family.
Black on color
Black illustrations can sit on all the palette colors with the following parameters:
Black on white
Grays on white
Things to avoid
Click a question below to see the answer.
- What illustrations are available?
Currently custom illustrations by Matt Blease are designed for high-level “brand moments” only (think Synergy keynote stage, brand campaign, top-level product UI, etc.). However, if you’d like to request use of any of these illustrations, please send us a note in the messenger window (blue compact mark in the bottom right of the site).
- Where and how do I use illustration?
Illustrations are a great way to work with abstract ideas. Use illustration to convey high-level thinking, complex solutions, and concepts related to Citrix. Illustrations are often useful as part of the design language of events, which offer multiple design touchpoints, including signage and exhibits.
Still have a question? Send us a message.