A lighthearted approach to portraying the ever-changing experience of the modern workforce
Illustration is a great tool for conveying ideas, emotions, and complex or intangible concepts. Although we have different types, all of our illustrations embody our brand personality through their authentic hand-drawn style and humanistic approach.
Because illustrations are bound by licensing rights, we can’t modify or mimic them to create new versions. If you want to commission an illustration or need help finding an appropriate illustration in our library, send us a message.
When to use illustration
Consider using illustration when photography is unable to support the message you’re trying to convey.
Always use illustrations that are relevant to your subject matter. Don’t use illustrations just to fill space or as decoration.
Types of illustrations
Illustration is an effective communication device for a range of scenarios, like a global marketing campaign or a PowerPoint presentation. Because these have different purposes and needs, we offer two types of illustrations:
1) Brand and campaign illustrations—for communications that represent Citrix as a whole and aren’t tied to a single product, solution, or audience.
2) General-use illustrations—for conveying the story of our products and solutions, and how they fit in to our market categories.
Brand and campaign illustration
These illustrations are reserved for brand advertising, product-agnostic social posts, and high-profile Citrix events. Their content is usually focused on big-picture concepts related to the Citrix story.
Below are several examples that were commissioned by the Brand and Advertising teams. (The Brand team is currently evaluating all requests for using brand/campaign illustrations; these examples and other works by these illustrators are not available on the Downloads tab.)
We commissioned illustrator Joseph Carrington to create a library of general-use illustrations that you can use in a variety of applications. The Downloads tab includes the following options:
The illustrations are available in either a PowerPoint file or as Adobe Illustrator (AI) files:
- The PowerPoint versions all have black outlines and white fills. You can copy and paste them into your presentations.
We designed vignettes to convey the richness and complexity of some our most important concepts. Whether using them for presentations or collateral materials, vignettes should be placed at the maximum width of your page layout (the minimum width is 3/4 of a page).
These are very detailed illustrations; if they’re placed any smaller, the “story” may not be clear to your audience. For partial-page placements, you can use excerpts of the vignettes.
Kit of parts
This is a library of scenes, objects, and figures that you can use separately or in combination to suit your needs. Combining pieces is a thoughtful, judicious process. Do so with the goal of intentionally and effectively communicating your story or concept.
As the Brand and Advertising teams create more animations, we’ll continue to update our guidance. In the meantime, here are some general tips:
- The style we’re going for is the look produced by hand-drawn, frame-by-frame animation. You should give your agencies existing brand-approved examples.
- Character movements should appear as natural and fluid as possible, avoiding mechanical or robotic movements.
- The audience should be able to identify with the characters or situation depicted.
- Don’t rely on icons or diagrams to do your storytelling.
The animation examples below address all of these points. If you need more animation examples or guidance working with an agency, send us a message.
Animation created by the Huge creative agency
Motion graphic by Matt Blease
Animation created by the Nathan Love animation studio
The illustrations may be used in all colors of our palette:
- Five color families (30 total colors)
- Grays (6 versions)
- Black and white
Visit the color page to see all the colors. With such a wide range of illustration colors, it’s important to follow the color usage guidelines in the following sections.
Tone on tone
When using a line illustration on a colored background, apply a 2-step difference to ensure sufficient contrast. Line work and background color combinations must stay within their respective color family.
Black on color
Black line work can be used on color backgrounds; follow the parameters below to ensure sufficient contrast.
Black on white
Grays on white
Choosing a color option
When selecting the color of an illustration, you should consider how much emphasis you’d like it to have. By changing the fill, line, and background colors, you can make an illustration appear more or less prominent. These examples demonstrate how this is achieved:
Use a white fill to provide the most emphasis for your illustrations. To reduce emphasis, remove the fill and adjust the line work and background colors to achieve the desired effect. Follow the Tone on tone and Black on color sections above for guidance on color combinations.
Please note: The PowerPoint illustrations are only available with black line work and a white fill, which will work for most situations.
Things to avoid
Click a question below to see the answer.
- Are we still using the Matt Blease illustrations?
Yes, however, those illustrations are reserved for brand advertising, product-agnostic social posts, and high-profile Citrix events. Their content is usually focused on big-picture concepts related to the Citrix story. If you’d like to use a Blease illustration. You can complete a request here.
- How do I request to use a Matt Blease illustration?
Please complete our intake form that you can find here. Select “Illustration use request” in the Brand Project category field. We review new requests on Tuesdays.
- Where and how do I use illustration?
Illustrations are a great way to work with abstract ideas. Use illustration to convey high-level thinking, complex solutions, and concepts related to Citrix. Illustrations are often useful as part of the design language of events, which offer multiple design touchpoints, including signage and exhibits.
Still have a question? Send us a message.