Do I have to use the Citrix color palette in all materials?

Yes, using our color palette across all materials reinforces our brand and creates consistency. If you run into a legibility or accessibility issue, please let us know at [email protected]

What are Web Content Accessibility Guidelines (WCAG)?

Web Content Accessibility Guidelines (WCAG), created by the W3C Working Group, have been established to make sure that there is enough contrast between the text and the background so people with moderately low vision or deficits in color vision can read the text. You can find tools online that evaluate text color, background color, and … Continued

What is contrast, and why does it matter?

Contrast refers to the difference between two colors. In print and web pages, the amount of contrast needed varies with different parts of the page. The contrast between text and background color is important—enough contrast needs to be maintained to be accessible to people with low vision or color vision deficits.

Can I bring the color codes from our palette into Adobe Creative Suite applications?

Yes, you can cut and paste the color codes for the digital and print color palettes and bring them into Adobe Creative Suite applications.

What is the difference between Pantone® spot values and CMYK matches in color specification for print?

In printing, a Pantone spot color (PMS) is an ink that is premixed to a required color and printed from a dedicated plate, rather than being simulated by overprinting dots of ink from cyan, magenta, yellow, and black plates (a four-color CMYK process). Pantone printing offers a greater level of accuracy.

What is a color screen tint, and can I use it in Citrix design work?

A tint is a screened (lighter) version of a color. Colors in the Citrix color palette have been designed to work at 100% opacity. Tints or transparent values of the color palettes should not be used.

Can I modify or substitute the colors in our palette?

No, the colors in our palette are the only approved colors. The Brand team has conducted significant testing with teams across Citrix to make sure the colors will work across every application and medium. We’ve scrutinized the values for harmony, contrast, and reproducibility. However, prior to our September launch, please let us know if there … Continued

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