The Brand Experience team has established a naming taxonomy for new and existing products, features, solutions, offerings, components, technologies, programs, and services. If you have a name request, please fill out the briefing webform.
Yes, you can find it here. If you still have a question, would like to request a new item in the A-Z list, or would like someone to review your copy, please send us a note in the messenger window (blue compact mark in the bottom right of the site).
Yes, we are available to review copy for projects that have a high impact on the brand. We also provide voice and tone guidance, plus answer questions related to our writing style, grammar, and usage rules. For questions, please send us a note in the messenger window (blue compact mark in the bottom right of the … Continued
You can find our brand messaging here.
Our style is to use sentence case in most instances, like headlines, subheads, names of white papers and e-books, and menu items. Reserve title case for our product names and services.