How brands work
Providing a baseline understanding of what brands are and how they create value.
Providing a baseline understanding of what brands are and how they create value.
Understanding the strengths and weaknesses of our current brand position.
How we are modernizing our brand to compete more effectively.
Gaining a shared understanding of the Citrix opportunity.
How we are positioning the Citrix brand for success.
How we’re changing how our brand looks, feels and presents itself.
What we say and how we say it.
Applying big-picture thinking to present Citrix as a strategic partner.
Making our brand more human to show that we put customers and their employees at the center.
Bringing our innovation to the forefront and being confident in who we are.